My love for skincare was born from my struggle with acne, which started surprisingly late in my adult life. For a long time, I used products without truly understanding their role in my routine or simply chose something because I heard it worked for someone else. When I reached a point where nothing seemed to be effective anymore, I took the time to educate myself seriously—relying on science to understand how the skin functions and the role of each ingredient in cosmetic formulations.

What I learned is that a skincare routine should be intentional, and preserving the skin barrier is essential. Too often, we tend to be harsh on our skin when what it really needs is gentleness. The foundation of a solid routine starts with the basics: cleansing, hydrating, and protecting.

TOKI BONA is built on this philosophy—an effective yet simple routine. No excess, just what’s necessary. I also wanted TOKI BONA to reflect who I am—a Senegalese woman, proud of her roots. It was important to me to incorporate African botanicals into every product because they deserve to be in the spotlight for the countless benefits they’ve provided for millennia.

I hope TOKI BONA becomes your “safe place”—a brand you can always rely on, no matter the state of your skin.